AI Insights · Timothy · July 2021
Top 5 Interactive Story Games in the UK for Q2 2021
Explore the performance of the top 5 interactive story games on a unified platform in the UK during Q2 2021. Discover trends in weekly downloads, revenue, and active users.
During the second quarter of 2021, the top 5 interactive story games in the United Kingdom demonstrated notable performance trends across weekly downloads, revenue, and active users. Let's delve into the specifics for each game.
Chapters: Interactive Stories saw a steady decline in weekly revenue, starting from approximately $120K at the end of March and ending around $94K by the end of June. Weekly downloads fluctuated, peaking at about 9.6K in late May and settling at 8.9K by the end of the quarter. Active users remained relatively stable, hovering around 75K throughout the period.
Choices: Stories You Play experienced a gradual decline in weekly revenue, starting at around $94K and dropping to approximately $77K by the end of June. Downloads showed a slight increase mid-quarter, peaking at 6.9K in early May before stabilizing at around 5.7K. Active users saw a significant drop from about 143K at the start of the quarter to 107K by the end.
Episode - Choose Your Story displayed a generally positive trend in weekly revenue, rising from approximately $78K at the end of March to $93K by late June. Weekly downloads peaked at 20.7K in early April and then fluctuated, ending at around 15.3K. Active users showed some variability, with a noticeable increase to around 91K by the end of June.
Love Villa: Choose Your Story saw a remarkable rise in weekly revenue, starting from about $12K at the end of March and surging to approximately $70K by the end of June. Downloads also increased significantly, peaking at 18.7K in the final week of June. Active users followed a similar trend, growing from around 26K to over 63K by the end of the quarter.
Time Princess: Pearl Girl had a mixed performance with weekly revenue peaking at around $21K in mid-April and then fluctuating to end at approximately $17K by late June. Downloads saw a sharp decline after an initial peak of 23.3K at the end of March, stabilizing at around 2.5K by the end of June. Active users showed a steady increase towards the end of the quarter, reaching about 25K.
For more detailed insights and data, visit Sensor Tower.
